Experience Design
Experience design transforms places into meaningful experiences, shaping how people connect with each other and with the world around them.
As NBBJ’s experience design studio, ESI creates interactive, immersive experiences that bring people together and leave them changed. From workplaces to hospitals, museums to airports, our work helps our clients build brands people love, connect to something bigger, and create moments that become memories.
We embrace the possibilities of digitally engaged built environments through integrated design and deep expertise in each building type. Our designs are tailor-made and site-specific—permanent yet flexible, able to grow and evolve alongside our clients and their audiences. Whether we’re transforming a small lobby into a destination, an office into a cultural hub, or a city block into a thriving community, we believe in making spaces more energetic, exciting and surprising. That’s where we find purpose.
Learn more at ESI.nbbj.com.
Featured Project
A custom art, media and graphics program inspired by arrivals and departures captures the majesty of flight, sending travelers to and from New York.
Expertise
Experience Strategy and Visioning
Audience Definition
Brand Audit and Application Strategy
Journey Mapping
Roadmapping and Phasing
Stakeholder Alignment Workshops
Concept Development for Immersive Environments
Art, Concepting and Creative direction
Immersive Environment Storyboarding
Narrative and Thematic Development
Programming, Game and Curriculum Design
Experience Strategy and Visioning
Audience Definition
Brand Audit and Application Strategy
Journey Mapping
Roadmapping and Phasing
Stakeholder Alignment Workshops
Concept Development for Immersive Environments
Art, Concepting and Creative direction
Immersive Environment Storyboarding
Narrative and Thematic Development
Programming, Game and Curriculum Design
Digital Experience Design
AV and Media Integration Planning
Emerging Tech Exploration (AR/VR/AI)
Interactive Interface and UX Design
User Testing
Fabrication and Implementation
Fabrication Consultation
Mock-Ups and Prototypes
Software and Media Development and Delivery
Technical Design Packages
Vendor Coordination and Oversight
Digital Experience Design
AV and Media Integration Planning
Emerging Tech Exploration (AR/VR/AI)
Interactive Interface and UX Design
User Testing
Fabrication and Implementation
Fabrication Consultation
Mock-Ups and Prototypes
Software and Media Development and Delivery
Technical Design Packages
Vendor Coordination and Oversight
Ongoing Support and Content Refresh
Content Updates and Seasonal Programming
Future Enhancement Planning
Media and Software Updates
System Health Monitoring
Technical Maintenance and Training
Ongoing Support and Content Refresh
Content Updates and Seasonal Programming
Future Enhancement Planning
Media and Software Updates
System Health Monitoring
Technical Maintenance and Training
Representative Clients
The White House
Delta
Verizon
Major League Baseball
The White House
Delta
Verizon
Major League Baseball
eBay
Penn Medicine
Massachusetts General Hospital
BNY
eBay
Penn Medicine
Massachusetts General Hospital
BNY
Charter Communications
Georgia Aquarium
Statue of Liberty-Ellis Island Foundation
WarnerMedia
Charter Communications
Georgia Aquarium
Statue of Liberty-Ellis Island Foundation
WarnerMedia
