MLB Headquarters
New York, NY
Since the mid-1800s, baseball has been known as America’s pastime, inspiring generations of fans and myriad traditions.So, when Major League Baseball sought to reimagine its headquarters, the goal was to create a space that celebrates the sport’s rich heritage—while also connecting to its dynamic present and future.
To accomplish this, NBBJ’s experience design studio, ESI, designed a series of media interventions that immerse employees and visitors in the excitement of baseball. Seven real-time media experiences highlight iconic players and moments, with each floor themed to elements of the game like hitting or pitching. Environmental graphics and installations celebrate legendary teams, while a three-story projection-mapped display streams live highlights, algorithmic animations, and classic footage to keep the space active year-round.
Features
An interactive photobooth in the fifth-floor concourse invites employees and visitors to imitate star players’ hottest moves and funniest moments, creating personalized content ready for seamless social sharing.
Project Details
Client Name
The Office of the Commissioner of Major League Baseball
Architect
STUDIOS Architecture
Services
Experience Strategy and Visioning, Concept Development for Immersive Environments, Interactive Experience Design, Production and Fabrication
Phase
Complete
Client Name
The Office of the Commissioner of Major League Baseball
Architect
STUDIOS Architecture
Services
Experience Strategy and Visioning, Concept Development for Immersive Environments, Interactive Experience Design, Production and Fabrication
Phase
Complete
