AEG Presents

Los Angeles, CA

Behind every unforgettable live performance are the people who make it possible. As the company responsible for some of the world's most iconic festivals and live events, including Coachella and Stagecoach, AEG Presents celebrates the creativity, dedication and collaboration of its employees through a workplace that puts them center stage. The transformation of the company’s existing Los Angeles office captures the energy of live entertainment, using thoughtful design and creative reuse to make the most of existing resources.

Inspired by concert venues and backstage experiences, the design brings the company's culture to life through distinctive spaces, including a festival-inspired lounge with a wall installation made from festival wristbands, an immersive pitch room featuring pipe and drape reminiscent of live concert productions, and work neighborhoods named "Stage Left" and "Stage Right." Thoughtful reuse of existing materials, lighting and furnishings maximizes resources while allowing for strategic investment in memorable design elements, such as playful custom wallcoverings and murals.

Features

Developed in collaboration with NBBJ's experiential design studio, ESI, an immersive pitch room transforms traditional presentations into dynamic experiences for artists and partners. Inspired by live performance, "The Stage" combines adaptable screens, theatrical lighting and concert-inspired infrastructure to bring ideas, data and creative visions to life—turning the business of entertainment into an experience of its own.

The workplace celebrates the people who make live entertainment possible, incorporating the rituals and creative output of AEG Presents' employees into everyday spaces. Tour posters repurposed as wall coverings line the "Hall of Fame," recreating the experience of walking backstage at a concert. A pantry called "Rider"—a nod to performers' backstage requests—keeps employees fueled, while the adjacent "Green Room," inspired by dressing room vanity lights and music, offers space to recharge.

Once a parking garage with concrete structural columns and heavy walnut ceilings, the space is transformed through thoughtful reuse and targeted investment. Painting dark wood ceiling slats white brightens the interior, while the previous cubicle layout is replaced with an open desk concept that reflects AEG’s natural workflow, and strategic investments in gathering spaces, custom wallcoverings and immersive experiences create moments of impact.

Project Details

Client Name

Anschutz Entertainment Group (AEG)

Square Footage

12,000 SF

Program

Corporate offices

Services

Experience design, interior design

Phase

Completed

Design Collaboration

Gensler (Architect of Record)