The building houses the company's corporate operations with a capacity of 1600 employees. The design includes a model fitness center, cafeteria, childcare center, conference spaces and a large meeting and exhibit hall.

Employees and visitors enter the building through a four-story glass circulation spine that offers a multi-level view of the activities and happenings that take place within and outside the building.

The transparency of the spine visually and metaphorically breaks down barriers, blurring indoor and outdoor activities, integrating athletics with the workplace and constantly reinforces the company's identity.

The curtain wall along the spine tilts from 15 degrees near the base to a more dramatic 43 degrees near the top circulation space. A horizontal tension truss system eliminates the need for an obstructing steel structure.

Throughout the day, the interior and exterior athletic facilities thrive with the activity of employees whose firsthand knowledge of sports helps to hone innovative solutions for the equipment they design.

After more than a decade of use, the building and the site have become a place where energy and excitement build, revitalizing Reebok's business culture and brand identity in a highly competitive marketplace.

The building expresses conceptual ideas at grand and intimate scales. The slanted glass façade directs people to the sky, but the building is also grounded in the material world with maple floors and concrete treads.