A Brand
Brought to Life

“ The new headquarters has changed the way our people think about our business. Now they live the brand experience. This place feels alive and that has impacted our product innovation. ”

Paul Fireman Reebok Founder

NBBJ helped Reebok—a global athletic retailer with $5.5 billion in net income—reinvent its corporate identity through the design of a new headquarters. The architecture links employees and their activities with Reebok’s products and intended uses. As a result, the campus embodies Reebok’s fitness culture with offices and physical activity spaces that have access to nature, daylight and fresh air.

Employees and guests are welcomed into the building via an expansive atrium. Supported by pre-cast elements anchored in the ground, the curving spine floats above the site, branching into four sections housing office neighborhoods. From within the spine, one can see and hear the indoor basketball court activities, look into a glass tunnel that houses the running track that enters the building from outside, or gaze at the landscape to view product testing on sporting fields.

The interior and exterior athletic facilities thrive with the activity of employees whose first-hand knowledge of sports helps to create solutions for the equipment they design. This project is a testament to the fact that buildings can help define and coalesce a company's understanding of itself. The campus is a place that integrates people's lifestyles with the company's identity, and inspires employees to push themselves with the same energy that is embodied in the architecture.

Awards and Publications


The Chicago Athenaeum, American Architecture Awards
Boston Society of Architects, Honor Award for Design Excellence
BOMA, Office Building of the Year
AIA Seattle, Award of Commendation


Architectural Record, "Fast-track construction becomes the norm,” February 2002
The 21st Century Office, "Reebok Headquarters,” January 2003