Layne works alongside creative leaders at ESI Design, an NBBJ studio, to set the conceptual vision and tone of projects. He guides teams in developing creative—from business development and strategy to production and beyond— ensuring the firm’s work is future-forward and culturally transformative.
Layne is a ten-time Cannes Lions–winning and two-time Clio-winning creative, known for his focus on experiential design and immersive brand worlds. In his 25-year career, Layne has led innovative experiential projects for clients including Google, Twitter, Microsoft, IBM, Samsung, Virgin, Lexus, BMW, Star Wars, Coke, Hermès, Marc Jacobs, Cartier, and Nike.
Prior to joining ESI, Layne was the Founder and CCO at Fake Love, the award-winning experiential agency. After six years, he sold to The New York Times, partnering with a 165+ year-old company to re-imagine who they could be, from integrated experiential to acclaimed launches with NYTVR and NYTAR.
He has spoken about innovation at places like the Cannes Lions International Festival of Creativity, TEDx, Adobe 99U, Future of Storytelling, Collision, Design Matters, M.I.T. and Columbia University. He has been featured in Wired, The New York Times, The Wall Street Journal, Fast Company, Communication Arts, IdN and Adweek.