NBBJ's environmental graphic design principal Sam Stubblefield and architect Sung Cho share their design approaches for PLDT Smart, the telecommunications giant's flagship store in the Philippines, with VMSD. In addition to establishing a strong brand identity, one major goal is to create a social space that engages customers and visitors. Stubblefield and Cho explain how the design encourages interactions and merges digital and physical in-store experiences seamlessly.
Go Inside Samsung Headquarters
A year after opening to Samsung employees, the company's North America headquarters ... Read more
Amazon HQ Profiled in the NY Times
From rope bridges and tree houses to streams and green walls, the ... Read more
Listen to Your Building!
“In the race to build the coolest and greenest offices, architects and ... Read more
Goldilocks Sensors for Open Offices
Open-plan offices are collaborative, but they are also noisy. So what’s an ... Read more