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Architect magazine: Applying Neuroscience to Design

New York Times best-selling author and University of Washington brain science professor John Medina sat down with Architect magazine to discuss his collaboration with NBBJ. In the article, he describes how the partnership has been an exciting adventure both for him and for NBBJ to validate tried-and-true design principles with scientific findings. The partnership is the result of NBBJ’s fellowship program, which allows NBBJ architects to gain further understandings of human behavior and how design affects people’s lives.