The Data Dilemma

The Data Dilemma

NBBJ San Francisco, 88 Kearny Street, Suite 900, February 25, 2016, 11:30–1:00pm

Join NBBJ and Metropolis magazine publisher/editor in chief Susan S. Szenasy for a panel discussion on the challenges and opportunities associated with using data in the design process.

Design firms are increasingly turning to data from public and private sources to help them better understand their clients, communities, and ultimately their building designs. But like any exercise in big data, it can be fraught with peril, and the value of decisions depend not only on the data itself, but also the quality of the thesis and the ability to communicate findings. Join NBBJ, Metropolis magazine editor Susan S. Szenasy and experts from the architecture, healthcare, and technology industries to discuss how data and computation is currently being used, the promise of its future, and how collaboration across industries can lead to better designed and more effective buildings.


• Michael Kaiser, M.D., Healthcare Strategist Director at NBBJ (and former CEO/CMO at Louisiana State University, Health Care Services Division)
• Eric Socolofsky, Design Technologist at Stamen
• Marc Syp, Creative Technologist + Design Computation Leader at NBBJ

Lunch and drinks will be provided after the panel discussion.