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Beauty & Performance through Data: A Discussion of Design and Human Experience

Big Data & Analytics Innovation Summit, Hong Kong, April 21-22, 2015

Once relegated to retail and healthcare, big data is transforming an unexpected industry: architecture. At this year's Big Data & Analytics Innovation Summit, NBBJ Principal Eric Phillips will share how data is impacting NBBJ’s own practice and the firm's work for clients like Google, Tencent, Amazon, Samsung and Microsoft. NBBJ currently uses software tools that harvest public and private data sources to optimize the design, experience and performance of buildings and the people who live, work, play and heal inside. From tools that analyze and predict the number of daily employee-to-employee interactions in a specific office design, to software that ensures appropriate noise levels in hospitals, Eric will discuss how big data is turning the architecture industry upside-down.