Author and Journalist Greg Lindsay Discusses New Book

Innovation is fundamentally social. Case studies have shown that the best ideas are more likely to arise from a chat around the water cooler than any scheduled meeting. They are the result of serendipity – a chance encounter at the right time by the right people, regardless of their rank, affiliation, department or whether they work for the same company.

Rather than design workspace to mirror functions or hierarchies, are there strategies to create more fertile environments through a combination of workspace, public space and social networks? Journalist Greg Lindsay will stop by NBBJ to share techniques for how cities, companies and individuals can learn faster via engineering serendipity.