Workplace designers promise new offices will lead to better performance, social interactions and innovations. But can we prove it? Yes, according to the October issue of Harvard Business Review [Subscription Required]. The article includes three NBBJ corporate projects as case studies, including designs for Samsung, Telenor and Google.
For example, it’s long been assumed there is a negative correlation between physical distance and frequency of communication between coworkers. Now, with the use of sociometric tagging and other technology, we can verify the negative consequences distance has on a company and how it can hurt its bottom line. In one study, employees saw a 10% increase in sales when their interactions with coworkers also went up by 10%.