Harvard Business Review Profiles Three NBBJ Projects in Article on Workspaces that Move People

Workplace designers promise new offices will lead to better performance, social interactions and innovations. But can we prove it? Yes, according to the October issue of Harvard Business Review [Subscription Required]. The article includes three NBBJ corporate projects as case studies, including designs for Samsung, Telenor and Google.

For example, it’s long been assumed there is a negative correlation between physical distance and frequency of communication between coworkers. Now, with the use of sociometric tagging and other technology, we can verify the negative consequences distance has on a company and how it can hurt its bottom line. In one study, employees saw a 10% increase in sales when their interactions with coworkers also went up by 10%.