What does the future of work look like? For some architects and companies, the answer lies solely in aesthetics — the shape and look of a building. But at NBBJ, the answer has as much to do with data analysis and neuroscience research as it does with form. Today, Wired takes an in-depth look at NBBJ’s computational design process and showcases how it not only promises great efficiencies for clients and end-users, but also proves it.
“A lot of our clients have cultures around data-driven decision-making,” said NBBJ Managing Partner Scott Wyatt. “They feel that if we’re going to make a statement of a preference or a direction, we need to prove it.”