NPR’s Morning Edition Covers NBBJ’s High-Tech Headquarters Projects

In the latest coverage of the high-tech building boom, NPR’s Morning Edition features the design of Apple’s new campus along with the NBBJ-designed headquarters for Google, Amazon and Samsung. Rather than just a cost to the company, buildings are now being viewed as assets for attracting and retaining talent, and driving creativity. “What they are asking for is a building that reflects an identity and a personality,” says NBBJ consultant Naomi Stanford. “They want the space to reflect their organizational values.”

Read the full NPR post here.