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Tim Leberecht to Speak on Business and Meaning at Economist Conference

“The Big Rethink: Brand Power,” HAC, London, March 21, 2013

A new generation of employees and consumers are hungry for companies that can demonstrate they are different by making a difference. No longer is it sufficient to be excellent – today’s businesses also need to be significant in order to attract and retain valuable talent and customers.

In his talk at “The Big Rethink” Economist Conference, to be held in London on March 21, Tim Leberecht will look beyond purpose and social responsibility, and will propose we transcend business-as-usual into an act of “meaning-making” that honors our full selves rather than solely catering to our self-interests.

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