The Kaiser Model of Transformational Change

Design Research Conference, Chicago, October 24–26, 2011

Join Jacob Simons of NBBJ and Barbara Denton of Kaiser Permanente as they discuss the creation and implementation of Total Health Environments, the term Kaiser uses to describe its corporate design strategy. The team will present core principles of a strong brand, knowledge gained from human-centered research and other ingredients that led to the program’s success. Using Kaiser’s best practices in healthcare design, they will also discuss the future of the nation’s largest managed care organization.