If you’ve read or watched the news in the past few months, you’ve probably heard about new building projects at large high-tech companies. From London to Shenzhen to San Jose, these organizations are relying, in part, on architecture to differentiate themselves in a fast-growing and highly competitive industry. Here at NBBJ, we’re privileged to work alongside many of these companies, including Samsung, Google, Tencent and Amazon.
As you might expect, many people have taken an interest in these projects and companies. Perhaps the most common question we’re asked (other than a request for exclusive details) regards trends: what connects these projects? In fact, while each company’s culture is unique and needs vary based on business plan and geography, there are some interesting social, cultural and environmental factors that tie these projects together.
1. Changing Demographics
2. Knowledge Sharing
3. Desire for Wellness
4. Digital Meets Physical
5. New Architecture Technologies
You can learn more about each of these trends by clicking through the slideshow above. Oh, and one more thing: these features needn’t be limited to high-tech companies. Any organization, big or small, high-tech or low-tech, can take advantage of these trends to improve operational performance, employee wellbeing and talent recruitment.